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March 25.2026
3 Minutes Read

Community Voices Matter: Exploring the Parkside Entertainment Center Plans

Council to explore Parkside entertainment center development

Asheville's Parkside Development: A Community's Voice

Asheville City Council is stepping into a pivotal moment, deliberating what the future holds for a 2.43-acre parcel known as Parkside. Located adjacent to City Hall in the historically significant East End/Valley Street neighborhood, this site, currently serving as a parking lot for city staff, could soon house a new 2,500-seat entertainment venue. But the conversation surrounding this potential development isn't just about bricks and mortar; it involves a community seeking to reclaim its narrative.

Understanding the Context

The East End/Valley Street neighborhood has a profound history tied to Asheville's urban renewal movements that began in the 1960s, which displaced many long-term residents, largely from the Black community. As conversations about the Parkside development unfold, local stakeholders, including members of the community, are adamant that their voices must be heard. During a recent City Council meeting, concerns were raised about potential benefits to those who historically lived in the area. Comments reflected skepticism about whether an entertainment complex could truly serve as an asset for the community it occupies.

Local Engagement: Why It Matters

Chris Corl, Asheville’s director of community and regional entertainment facilities, has acknowledged the necessity of partnership with the East End/Valley Street community in this project. Most residents have expressed doubts about whether their opinions would genuinely influence the outcome. Nina Ireland from the Government Accountability Project emphasized the need for “shared decision-making” rather than mere consultation, highlighting the importance of active participation from those directly impacted.

This sentiment is echoed by Vice Mayor Antanette Mosely, whose family experienced the adverse effects of displacement. She firmly stated, “That I be at the table.” As stakeholders push for a say in the development process, the city council unanimously approved a motion for a two-year hold on the Parkside property, allowing for the exploration of this arts and entertainment facility while ensuring the community’s involvement.

The Road Ahead: Opportunities and Challenges

While the city council’s latest resolution signals a commitment to the potential development of an entertainment venue, it’s crucial for residents to engage actively throughout this exploratory phase. History reveals that when communities are involved in the decision-making process, developments can lead to meaningful benefits. Asheville’s plans align with its Vision 2036 initiatives that seek to encourage economic growth and enhance livability, equity, and resilience across neighborhoods.

Looking ahead, the project’s success hinges not only on financial commitments from city leaders but also on the establishment of genuine partnerships with community members. It’s an opportunity for the residents of East End/Valley Street to reclaim input on developments that affect their lives directly. As the conversation progresses, those holding a stake in the outcome should remain vocal and engaged, ensuring that their rich history informs the future they hope to build.

Final Thoughts: A Call for Community Empowerment

As the city embarks on this potential partnership with ATG Entertainment, the emphasis on community involvement cannot be overstated. Engaging with residents not only fosters trust but also strengthens the overall project by ensuring it meets the needs of the East End/Valley Street neighborhood. As these discussions unfold, the citizens of Asheville are reminded to advocate for their interests decisively and cohesively—after all, it’s their community that the development seeks to serve.

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